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The Village of Shorewood 2021-2023 Strategic Plan

The plan consists of four strategic priorities - the issues of greatest importance to the Village over the next three years. Associated with each priority is a set of desired outcomes, key outcome indicators, and performance targets, describing expected results and how the results will be measured. The plan also includes strategic initiatives that will be undertaken to acheive the targeted outcomes.


The Village of Shorewood is a distinctive and economically vibrant community where families and businesses thrive. We offer a welcoming environment, a mix of recreational and cultural amenities that create a place we are all proud to call "Home".


The Village of Shorewood's Mission is to deliver essential services that create a safe, sustainable, high quality community. This is accomplished through the efforts of a responsive, forward-looking, and dedicated workforce.


COMMUNITY FIRST                                                                    COMMITMENT TO EXCELLENCE
We work on behalf of community                                                 We serve the community with the highest
interests, not individual interests                                                  degree of professionalism                   

HONEST AND OPEN                                                                   STEWARDS OF THE PUBLIC TRUST
We are honest and open in our                                                    We maintain the public's trust through
service to the public                                                                      reliable, transparent service 

We are committed to maintaining a
highly trained, committed workforce



Strategic planning is a process that helps leaders examine the current state of the organization, determine a desired future state, establish priorities, and define a set of actions to achieve specific outcomes. The process followed by the Village of Shorewood was designed to answer four key questions: (1) Where are we now? (2) Where are we going? (3) How will we get there? (4) What will we do? The process is divided into a development phase and an implementation phase. The full process is depicted below.


                 2021-2023 Strategic Plan

          Cover and Table of Contents

          Executive Summary

          Strategic Plan Summary 2021-2023

          Vision, Mission, Values

          Strategic Planning Process

          Reviewing the Environment, SWOT

          Strategic Issues and Challenges

          Defining Priorities, Outcomes, Targets

          Implementing the Vision: Strategic Initiatives

          Strategic Planning Participants

          Appendix I: SWOT Analysis

          Appendix II: Community Survey Results

          Appendix III: Environmental Scan

          Appendix IV: Focus Group Summary

         Resolution 21R-1009 Adopting the 2021-2023 Strategic Plan